Same discipline.
New target.
I'm Markenzy Pierre. I came up as a Division I athlete at Syracuse, then went into cybersecurity — a Master's in the field, Security+, CySA+, and years of training in vulnerability management for critical infrastructure. That work is unglamorous and specific: you map a system, you find where it's exposed, you rank what's bleeding worst, and you patch in that order.
Then I started looking at businesses the same way. A service business is a system too. It has inputs, handoffs, and points of failure. When a call goes to voicemail at 6pm and nobody calls back, that's not a customer service problem — that's an unpatched vulnerability with a dollar value attached. Nobody had ever handed these owners a severity-ranked report of where their week and their revenue were going.
So that's what Memetics does. I run the same threat-modeling discipline on a service business that I was trained to run on infrastructure, then I install the fix. I also run the entire business operation for a 13-0 professional super middleweight — same system, live, under real pressure. Orlando and Kissimmee, Florida.
What's behind the work.
The credentials matter for one reason: they're where the method came from. Vulnerability management isn't a metaphor I picked up for marketing — it's the job I was trained to do, pointed at a different kind of system.
Business as a threat model.
In security you never start with the fix. You start with the map. What are the entry points, who touches what, where does data — or in this case revenue — leave the system without anyone noticing? Only then do you rank and patch.
Most business advice inverts that. It sells you the tool first and asks about the problem later. That's how a business ends up paying for six subscriptions that each solve a quarter of the same leak, and none of them talk to each other. The tool isn't the strategy. The map is.
So every engagement starts with a diagnosis. We walk a normal busy day — not the version on your website, the actual one — and we find where the hours go. Missed calls. Follow-up that stalls. Quotes sitting in a drafts folder. Each one gets a name, an hour count, and a severity ranking. Whatever bleeds worst gets patched first.
Then the report names the tool. Real name, real price, and your login. I don't resell software and I take no affiliate cuts, which means the recommendation has nothing riding on it except being right. You can install it yourself, hire anyone you want, or hire me. The report is yours regardless.
Clearing the obvious ones.
Four things people assume on the first call. None of them are true.
Not a marketing shop
Nobody here is running your social calendar or writing your captions. The work is plumbing, not promotion.
Not a software reseller
No affiliate cuts, no markup on tools, no bundle you can't cancel. The report names what to buy and you buy it directly.
Not an AI gimmick
AI is used where it removes hours and nowhere else. If a $12 tool and a checklist fix it, the report says so.
Not a retainer trap
You own every login and every account from day one. Walk away whenever you want and the systems keep running.
We install infrastructure.
That's the whole description. Find the leaks, patch the leaks, hand over the keys.
Start with the diagnosis.
45-minute call, written report in 3 business days. If it can't find 5 reclaimable hours a week, you pay nothing and you keep the report.